Landon Jones coined the term “baby boomers” in his 1980 tome Great Expectations: America and the Baby Boom Generation, but, as the book's title indicates, the great horde born in the years following World War II was already distinguished as more than just a baby boom – it was the baby boom. In fact, boomers had been the subject of intense interest and considerable attention from the beginning; Dr. Benjamin Spock’s runaway best-seller, Baby and Child Care, was first published in 1946.
