The era of talking pictures arrived while Alfred Hitchcock was working on his crime thriller, Blackmail, in 1929. The film had already been shot as a silent feature but during post-production the studio asked the director to convert it to partial sound so it could be marketed as a talking picture. Hitchcock, as was his way, had his own ideas. He began to tinker; scenes were reshot with dialogue, additional scenes with dialogue were added. In the end, Hitchcock had two films - his and Britain's much touted "first full length all talkie film" - and the original silent version. In 1929, most theaters in Britain were not equipped for sound, so it was the silent Blackmail that was for a long time the most widely seen and popular of the two films.